What is Userway?

Userway is an AI-powered solution that enhances the design and functionality of websites for better user experiences, which in turn helps businesses increase their click-through rates and earnings-per-click.
What is Userway?

When most marketers hear "accessibility," they think legal compliance. But UserWay is flipping the script.

By embedding AI into accessibility, UserWay isn’t just helping websites meet ADA and WCAG standards—it’s enhancing user experience, boosting SEO, and driving better engagement and conversions. Think faster site interaction, more inclusive experiences, and higher earnings-per-click—all with minimal effort.

Just like marketing automation revolutionized email, UserWay’s AI accessibility solutions are becoming a must-have layer of modern UX strategy. Here’s why.

UserWay is an AI-driven digital accessibility platform designed to make websites usable for everyone, regardless of ability, without breaking your design, workflow, or codebase.

At its core is the AI-powered Accessibility Widget, which automatically scans and remediates accessibility issues in real-time. It adapts the user interface based on individual needs—text size, contrast, screen reader support, keyboard navigation, and more—without requiring your dev team to lift a finger.

And it’s not just about doing the right thing. Marketers are seeing measurable gains:

  • Higher click-through rates (CTR)
  • Increased earnings per click (EPC)
  • Lower bounce rates
  • Improved brand trust and SEO performance

Here’s how it works - 5 Minute Demo Video

 

Who Should Use UserWay?

Any business with a website. Period.

UserWay is designed for organizations of every size and sector, including:

  • E-Commerce brands wanting better conversion from more users
  • Agencies managing client sites across industries
  • Startups and SMBs looking for scalable, plug-and-play UX enhancers
  • Enterprise marketing teams with compliance mandates
  • SaaS platforms and service providers needing clean, compliant, and inclusive digital user experiences

If your site touches the public and you care about usability, brand reputation, or SEO—UserWay belongs in your tech stack.

What Can UserWay Be Used For?

UserWay goes beyond fixing code—it optimizes the user journey while making websites more inclusive. Here’s what it can help you do:

  • Improve overall UX for users with disabilities and without
  • Boost organic search rankings through cleaner, more structured code
  • Reduce bounce rates by making your site navigable for all users
  • Extend reach and engagement across underserved user groups
  • Increase conversion rates by making information on your website and marketing documents easier to absorb
  • Comply with U.S. and U.K. accessibility laws (ADA, WCAG, Section 508, EN 301 549)
  • Minimize legal risk with real-time accessibility monitoring

    For marketers, this means faster load times, better engagement metrics, and improved conversion paths—especially for audiences using assistive technologies. ​​

How to Use UserWay

  1. Install the AI Accessibility Widget Add a single line of code to your site, or install via plugin. UserWay supports all major platforms—WordPress, Wix, Shopify, Webflow, Joomla, Drupal, Weebly, Squarespace, and more.
  2. Customize to Match Your Brand
     Tailor colors, icon placement, and widget behavior so it integrates seamlessly into your UX—not as an afterthought, but as a polished feature.
  3. Run Compliance Scans & Get Reports
     Use UserWay’s AI-powered scanners to uncover and fix WCAG violations across your site—no accessibility expertise needed.
  4. Monitor & Optimize
     Dive into analytics dashboards that show accessibility improvements, user interactions with the widget, and compliance trends over time.

It’s truly set-it-and-optimize, not set-it-and-forget-it.

 

What Are the Key Features and Benefits of UserWay?

UserWay is packed with features built for performance-driven teams. Here are the standouts:

  • AI Accessibility Widget – Instantly transforms your site’s usability for people with disabilities (visual, cognitive, motor, auditory)
  • Automated Remediation – Corrects HTML errors, alt text issues, and ARIA labeling gaps using AI
  • Custom Branding – Style the widget to match your color palette, iconography, and tone
  • Accessibility Scanner – Continuous scanning for WCAG/ADA issues, with visual reports and prioritized fix lists
  • Accessibility Statement Generator – Auto-generates a legal-grade accessibility policy page
  • Analytics Dashboard – Track widget engagement, issue resolution, and compliance performance over time
  • Privacy & Security – Fully GDPR and HIPAA compliant; no user data is stored

It’s everything you need to build a frictionless, compliant, and conversion-optimized website—without ballooning your dev or legal budgets.

What Makes UserWay Different?

Unlike other accessibility solutions that are manual, clunky, or require constant oversight, UserWay delivers scale, automation, and real marketing ROI.

Here’s where it stands apart:

  1. AI-First Automation
     Most tools rely on static audits or manual fixes. UserWay’s AI actively remediates accessibility issues in real time across your site.
  2. Marketing-Centric Results
     While others focus solely on compliance, UserWay shows how accessibility improvements impact engagement and revenue.
  3. No-Code Simplicity
     Anyone can implement it—no dev experience required. Marketing, design, and ops teams can fully manage and optimize accessibility workflows.
  4. Full Brand Integration
     Customization means your site stays on-brand while becoming more inclusive—no trade-offs.
  5. Trusted by Enterprises
     UserWay powers accessibility for over 1 million websites, including brands like Coca-Cola, eBay, and Disney.

This isn’t just about ticking boxes. It’s about building a better experience for everyone.

Final Thoughts on UserWay

UserWay is redefining what accessibility means for digital marketers.

It’s not just a tool for compliance—it’s a growth driver, a UX enhancer, and a brand amplifier. With real-time AI, no-code install, and marketing-focused outcomes, UserWay makes inclusive design not only achievable but profitable.

Whether you’re a solo founder or leading a global enterprise, UserWay gives you the tools to scale accessibility, improve performance, and protect your brand—all from day one.

FAQs

Does UserWay affect SEO?

Yes—positively. Accessibility improvements often align with SEO best practices: clean code, image alt text, semantic HTML, faster page loads, and better navigation.

Is it only for HR teams and developers or can marketers use it too?

Marketers can fully use, manage, and customize UserWay. It’s built with non-technical teams in mind.

Is UserWay compatible with Wix, Shopify, Squarespace, WordPress, Weebly, BigCommerce, and other website-building platforms?

Absolutely. UserWay integrates with each of these platforms and offers integrations for many additional services and tools, such as Google Analytics. A list of their integrations can be found here.

Is UserWay compliant with ADA/WCAG?

Absolutely. UserWay adheres to WCAG 2.1 AA standards and helps ensure your site meets global accessibility regulations (ADA, Section 508, EN 301 549).

How customizable is the widget?

Highly. You can control color, placement, icon style, language, and more to ensure full brand alignment.

Does UserWay offer any services or tools for free?

Yes! There’s a free version of the widget with core features available for small websites or personal use. It’s a great way to start your accessibility journey.

What type of support do I receive?

UserWay provides 24/7 attorney-led customer support, onboarding guidance, and enterprise-level service options.

How long is the free trial?

UserWay offers a 7-day free trial, so you can explore the full platform with zero commitment.

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